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Growth MarketingYou have a great product. Now buyers need to find it.
Areal is a growth marketing agency for companies bringing new products to market or reaching new buyers. Your story is good and people like what you’ve built. What’s missing is knowing where your buyers are and how to turn interest into sales. We build the plan, the content, and the ads to get you there.
WHY GROWTH STALLS
Why most growth marketing stalls.
We start with your goal and your story. Then every platform, every piece of content, and every ad works toward the same goal, with the same message.
SOUND FAMILIAR?
- You don’t know where your buyers are. We check where your buyers actually research before picking platforms.
- People try it, but don’t buy. We check whether the page answers what buyers need before the next step.
- No idea which channel works. We check whether tracking reaches the result you care about, not just the click.
- Every platform looks like a different company. We check whether every platform is built from the same story.
HOW WE GROW
From your goal to a plan, then to results.
As a growth marketing and digital demand generation agency, we start from your story. If your positioning or messaging needs work, we’ll agree on whether a diagnostic or a separate Positioning & Messaging project is the right starting point.
Your monthly scope specifies the channels, content volume, campaign work, landing-page support, and reporting included. We start with selected priorities and adjust them as we learn.
- 01
Start with your goal
Awareness, inquiries, or customers. We agree on what you want more of and how we’ll measure it.
You get: one clear goal, the numbers we’ll track, and a starting baseline. - 02
Get a plan built for it
We choose platforms by where your potential buyers are: Google, Meta, LinkedIn, TikTok, or Xiaohongshu (RedNote).
You get: a plan with platforms, content, budget, and what to test first. - 03
Content for people and for AI
For people: short-form video and social content, shaped by what you want to say and where it runs. For search and AI: SEO, AEO, and GEO upkeep—page structure, updates to key pages, and answers to the questions buyers ask—so search engines and AI tools can read and understand you.
You get: content made for each platform, in one brand voice and look. - 04
Amplify and convert
Paid ads put your best content in front of more buyers. Landing pages and content are tuned to help buyers take the agreed next step, such as an inquiry or purchase.
You get: ad campaigns, landing pages, and conversion improvements. - 05
Measure and adjust
We set up agreed conversion tracking and use the available data to guide budget and campaign decisions.
You get: a monthly report with what changes next.
One story, one brand, every platform.
EVERY MONTH
One report, four questions.
No vanity dashboards. Each month you get the same four answers, so you can see what your budget is doing.
- How did we perform against the agreed goal?Results against the goal we set, not just clicks.
- What did the available data show about channel performance?The channels, ads, and pages that moved the goal, as far as the data shows.
- What did we test and learn?Each test, what we expected, and what happened.
- What will we change next?Budget and message changes, and why.
WHY SEARCH IS CHANGING
Search still matters, but clicks are harder to earn.
AI answers now sit above many search results, so ranking alone earns fewer clicks. We help buyers find clear, useful information about your product across search and AI-assisted discovery.
- 8% vs 15%Google visits that led to a click on a result, with vs without an AI summary (900 U.S. adults, March 2025 browsing data).
Pew Research Center, Jul 2025 - 58%lower click-through rate for the top result when an AI Overview appears (correlation, 300K keywords).
Ahrefs, Feb 2026
That’s why we create content for people and for AI, and use paid ads where buyers are ready to act.
A GOOD FIT
Who this is for
- You have a new product, or you’re bringing an existing one to new buyers.
- You have a goal (awareness, inquiries, or customers) and a budget to reach it.
- You want one consistent story across every platform.
- You can give us access to your site, ads, and analytics.
NOT THE RIGHT FIT
Who this isn’t for
- You want posts and ads before the goal and the story are clear.
- You need sales outreach, email campaigns, or a CRM build. We don’t offer these.
GETTING STARTED
How to start with growth marketing.
Start small. We only recommend spending once the goal and the story are clear.
THREE STEPS
- Conversation or snapshotBook a 20-minute call, or request a free one-page positioning snapshot based on public information.
- Positioning & Demand Diagnostic, if neededIf your goal, buyers, or story aren’t clear yet, a paid Diagnostic shows what to fix first and which channel to test first.
- Monthly growth marketingAn agreed mix of planning, content, campaigns, landing-page improvements, and reporting, for a monthly fee. Custom quote.
COMMON QUESTIONS
Growth marketing FAQs.
What’s the difference between growth marketing and digital marketing?
＋Digital marketing usually means running channels. Growth marketing starts from a goal, builds a plan to reach it, and keeps testing what moves it. We keep one story and one brand across every channel.
Our product is new and buyers don’t get it yet. Will ads and SEO work?
＋Sometimes people aren’t searching for it yet. Then we lead with content that explains it, like short video and social, plus small ad tests, and watch which messages get people to act. Search grows as more people know what you do.
Do we need positioning before growth marketing?
＋Not always. If your story is clear and tested, we start with the plan. If not, we’ll assess whether a Positioning & Demand Diagnostic or a Positioning & Messaging project should come first.
Which platforms should we use?
＋It depends on your goal and where your potential buyers are. Their age, role, and how they research decide whether Google, Meta, LinkedIn, TikTok, or Xiaohongshu comes first. We test one or two before adding more.
How many videos do you make, and who’s on camera?
＋It depends on what content you want to make and where it will run. We agree on volume, format, and who appears in the plan, before production starts.
Can you get us into ChatGPT or Google AI answers?
＋AI tools decide what they cite. We make your pages easy for AI tools to read and cite, and answer the questions buyers ask. When AI visibility monitoring is included, we review an agreed set of buyer questions each month and record where you’re mentioned or cited.
How long before we see results?
＋Paid ads give the earliest signals. Content builds over time. SEO and AI search typically take several months. We set expectations per channel in the plan.
Are you a go-to-market agency?
＋We build the marketing side of go-to-market: buyer research, positioning, messaging, digital channels, and measurement. We don’t run sales teams, pricing, or customer success.
Do you only work in Vancouver?
＋We’re based in Vancouver and work with companies across North America.
What do you need from us?
＋Access to your website, ads, and analytics, regular check-ins, and a quick reply when a test needs a decision.
How much does it cost? Is ad spend included?
＋Growth marketing is a monthly fee based on scope. Ad spend is paid directly to the platforms and is separate from our fee. After a short call, we send a quote, including a Positioning & Demand Diagnostic first if it’s needed.