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XIAOHONGSHU (REDNOTE) MARKETING · NORTH AMERICA
Chinese MarketingReach Chinese-speaking buyers where they search first.
A full-service Xiaohongshu (RedNote) program for North American businesses. We learn who your buyers are and what they search for, then handle scripts, filming, editing, publishing, and monthly reporting.
- 5M+Chinese speakers in North America
Statistics Canada 2021 Census; U.S. Census Bureau ACS 2024 - 7MXiaohongshu users outside China, mostly of Chinese descent
As reported by Rest of World, Dec 2024 - 365KChinese international students in North America
IIE Open Doors 2024/25; IRCC 2024 - 350M+monthly active Xiaohongshu users worldwide
Company figure, end of 2024, as reported by Sacra
WHY REDNOTE
Why Xiaohongshu (RedNote) marketing.
- ✦
Buyers search here before they buy
Many Chinese-speaking buyers use Xiaohongshu like a search engine, reading reviews and recommendations before they visit or book.
- ✦
Reach them in their language
Chinese-language content reaches buyers that English ads and posts often miss.
- ✦
Local by design
Posts tagged with your city and neighbourhood help nearby buyers find you.
- ✦
Content keeps working
Notes stay searchable long after they are published, so each post can keep bringing in inquiries.
BY THE NUMBERS
RedNote ads vs. Facebook.
One of our RedNote ad accounts in September 2026, next to published Facebook averages for the automotive category.
| Metric | RedNote ads (Areal, Sep 2026) | Facebook avg: automotive sales (2025) |
|---|---|---|
| Cost per click | CA$0.21 | ~CA$1.08 (US$0.79) |
| Click-through rate | 8.14% | 1.48% |
| Cost per inquiry | CA$28.93 | ~CA$54 (US$39.10) |
RedNote figures: one client account, Sep 2026. Facebook: LocaliQ 2025 (traffic campaigns, automotive for sale) and Focus Digital (Mar–Jun 2025, automotive CPL). Facebook benchmarks are published in USD; CAD values are approximate (USD × ~1.37) and will shift with exchange rates. Platforms define clicks and leads differently; results vary and are not guaranteed.
Growth of RedNote marketing.
| Metric | Dec 2025 | Jan 2026 | Change |
|---|---|---|---|
| Impressions | 93K | 249K | +168% |
| Views | 14K | 26K | +85% |
| Net new followers | 50 | 139 | +178% |
| Watch time | 83 hrs | 240 hrs | +189% |
| Ad click-through rate | 7.89% | 9.15% | +1.26 pts |
One client account, month-over-month. Past results do not guarantee future performance.
SOUND FAMILIAR?
Starting out on Xiaohongshu, or posting without results?
Whether you are exploring the Chinese-speaking market or already have an account, it starts with knowing who your buyers are and what they search for.
IS THIS YOU?
- You want to reach Chinese-speaking buyersBut you are not sure where to start or whether Xiaohongshu fits.
- You post often, but few people reach outViews come in. Inquiries do not.
- Filming and editing take too much timeYour team should be serving customers, not cutting videos.
WHAT WE HANDLE
From strategy to monthly reporting.
One team runs the whole program, so strategy, content, and data stay connected.
- 01
Strategy
Buyer research, search keywords, and competitor accounts shape your positioning and content direction.
- 02
Content making
- Scripts and captions built on real buyer searches
- Filming at your store or location, or your footage
- Editing, subtitles, and covers in your brand’s style
- 03
Operations
Scheduled publishing, profile upkeep, and timing and topics adjusted to the data. Paid Xiaohongshu promotion can be assessed when it fits.
- 04
Monthly reporting
Reach, engagement, and inquiries each month: what worked and what changes next.
GETTING STARTED
How to start exploring your Chinese market.
Start with a short call. We only move on if Xiaohongshu is a fit for your business.
THREE STEPS
- 20-minute callWho you want to reach and what you sell.
- Account and competitor reviewWe tell you honestly whether Xiaohongshu is a fit.
- Monthly scopeIf it fits, we agree on what we handle each month.
COMMON QUESTIONS
Xiaohongshu marketing FAQs.
What is Xiaohongshu (RedNote)?
＋Xiaohongshu, also called RedNote, is a Chinese social and search platform where people share notes, reviews, and recommendations. Many Chinese speakers use it to research products and services before they buy.
Does Xiaohongshu marketing work for businesses in Canada and the U.S.?
＋It can, when your buyers include Chinese speakers who research online before they choose. After a short call and an account review, we tell you honestly whether it is a fit.
Do we need a Chinese-speaking team?
＋No. We write the scripts and captions in Chinese and explain them to you in English. You approve before anything is published.
Do you film on-site?
＋Yes. We film at your store or location, or we edit footage you provide.
How soon will we see results?
＋Building an account takes time, and we do not guarantee reach, rankings, or sales. Each monthly report shows reach, engagement, and inquiries, and what we will change next.
Do you run paid ads on Xiaohongshu?
＋Our core service is account operations and content. Paid Xiaohongshu promotion can be assessed when it fits your goals and budget.